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Play with Your Numbers:)

Calculator

Paid Search Acquisition Calculator

Your Monthly Inputs

Average Cost per Click ($)

Available Impressions per ICP/Use Case

Your Impression Share (%)

Click-Through Rate (%)

TOFU Conversion Rate (%)

BOFU Conversion Rate (%)

See Your Monthly Results

Note:

TOFU and BOFU metrics can fluctuate significantly based on factors such as market competitiveness, business model (e.g., PLG/freemium vs. demo-led), sales cycle duration, and the effectiveness of internal workflows and pipeline management.

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Frequently Asked Questions

What is a FAQ page?

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.

Where do I look for “Frequently Asked” Questions?

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.

Can a FAQ page help with SEO?

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.

Where should I put my FAQ section?

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.

Do you have an API?

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.

Do I need a CMS to manage the content?

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.

Do you have a version for business?

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.

Testimonials

What Customers Say :)

Thorben Scheidegger,
co-founder, Baselane

“We worked with Goran to drive performance marketing, in particular SEM. Goran was an excellent partner. He has deep technical expertise and was thoughtful and deliberate in helping us design and execute acquisition strategies. We were able to significantly reduce CAC and scale up acquisition volume. I would highly recommend working with Goran for performance marketing..”

Carter Grieve, VP of Marketing, Northone

“Goran helped us to decrease CPA by 3.57x in 4 months. He was also always available to answer any questions we had, and actively provided suggestions for how to improve our ad tech stack. I would highly recommend working with him.”

Stavros Kalokairinos, Managing Director, Web 8 Innovations

“We have worked on two projects with Goran and his skill, work ethic, and communication skills are among the best we have come across on Upwork. A real expert in CRO and a great person to work with..”

Emrah Kovacoglu, owner, ChoiceCoders

“We've decreased our cost per lead by 5.8x in 6 months - without lowering the lead quality. Goran was a very data oriented analytical decision maker and even made suggestions to improve our business beyond what we had scoped him out for. Well done!”

Christina M. Reyes, VP of Marketing, SUMO Scheduler

“Grabbing the consumer’s attention isn’t enough. You have to keep that attention. This is where your benefits come into play or a product description that sets your offer apart from the others.”

Sam Benihya, CTO, Automai Corporation

“GREAT WORK"

Haico Duisters, Managing Director, Proshore

“Goran managed our Google campaigns after we' acquired Exportfeed.com. It's results gave us a kickstart with an uplift in conversion of 20%. Highly recommendable and friendly person to work with”

Prince Appah, Head of Marketing & Sales Ops, Veeqo

“Great work by Goran, always available for questions and does his best to achieve results.”

Dr Albert Snow, The Natural Gastro Solution

“Very professional - prompt & over delivered."

Fast Start: NDA signed (30-day notice), get tool access, and hit the ground running

I work as an embedded team member alongside project stakeholders — Founders, Growth, Demand Gen, Marketing, GTM, CRO, Sales, Product...‍

Direct project owners only, please. Thank you!

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