
When Is My SaaS/Startup Ready for Paid Search?
Your goals, resources (time, people, money) and workflows must be aligned with your growth stage: discovery, experimenting/pivoting, scaling.
Successful paid acquisition requires clear decision-making frameworks that prevent organisational biases.
Your landing page should address your Ideal Customer Profile (ICP) - not impress VCs/investors and/or emulate incumbent's approach :)
Crawl, walk, run.