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Make Google Ads & Search Engine Marketing (SEM) in Your Top 3 Most Efficient Paid  Acquisition Channels

Discovering, Pivoting or Ready to Scale? It takes 3–6 Months to Align Paid Search with Organic, ABM and Inbound - GivenYour Growth Stage.

What other people say

“We worked with Goran to drive performance marketing, in particular SEM. Goran was an excellent partner. He has deep technical expertise and was thoughtful and deliberate in helping us design and execute acquisition strategies. We were able to significantly reduce CAC and scale up acquisition volume. I would highly recommend working with Goran for performance marketing.”
Thorben Scheidegger, Co-founder, USA
"Goran helped us to decrease CPA by 3.57x in 4 months. He was also always available to answer any questions we had, and actively provided suggestions for how to improve our ad tech stack. I would highly recommend working with him"
Carter Grieve, Head of Growth, USA
"We have worked on two projects with Goran and his skill, work ethic, and communication skills are among the best we have come across on Upwork. A real expert in CRO and a great person to work with."
Stavros Kalokairinos, Managing Director, Greece
“We've decreased our cost per lead by 5.8x in 6 months - without lowering the lead quality. Goran was a very data oriented analytical decision maker and even made suggestions to improve our business beyond what we had scoped him out for. Well done!”
Emrah Kovacoglu, owner, USA
“Goran is very well-versed in SEO and Google products. His knowledge allowed SUMO to achieve positive organic ranking and his Ads expertise helped to assert the efficacy of PPC campaigns.”
Christina M. Reyes
VP of Marketing, USA
“GREAT WORK”
Sam Benihya
Chief Technology Officer; USA
Conversion oPTIMIZATION

When Is My SaaS/Startup Ready for Paid Search?

Your goals, resources (time, people, money) and workflows must be aligned with your growth stage: discovery, experimenting/pivoting, scaling.
Successful paid acquisition requires clear decision-making frameworks that prevent organisational biases.
Your landing page should address your Ideal Customer Profile (ICP) - not impress  VCs/investors and/or emulate incumbent's approach :)
Crawl, walk, run.

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Conversion oPTIMIZATION

Step 1:  Discovery/Pivot or Scale?

More traffic on Top of the Funnel (TOFU) and/or on Bottom of The Funnel (BOFU) will only amplify the problem if paid search goal not aligned with your growth stage and/or workflows.
For scaling you should have solid Product Market Fit(s) and at least 1 validated Ideal Customer Profile (ICP) and/or Use Case.
High churn rate, low LTV and volatility in conversion rates are usual signals that your SEM efforts should be focused on discovering your ICP/PMF rather than scaling existing.

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"Tell me more about CRO Audit"

Learn what you can expect from the CRO Audit Report - more about approach (research techniques), deliverables and flexible pricing.

Tell me more about CRO Audit